At Optima, we pride ourselves on being a dynamic and practical team of specialists in sourcing and distribution. Our primary objective is to foster robust partnerships with both brands and retailers. Through our agility and adaptability, we strive to meet the unique needs and demands of the market. By prioritizing strong relationships, we aim to create mutually beneficial connections that drive growth and success for all parties involved.
We work to build sourcing relationships with brands so that we can provide the highest quality products to our online and high-street customers at the lowest possible prices.
We work with some of the most well-known and prestigious wholesalers across Europe, often sourcing products in large quantities. We also have great connections with smaller, niche, product wholesalers and suppliers.


Our extensive product research and performance analysis allow us to create long-term relationships with our supplies, often ordering thousands of units from each supplier each month to ensure our product demands are fulfilled sufficiently.
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